📱 Is Apple a buy?

Good morning Pros! In today’s issue, we look at Apple and see if it’s a buy after the release of the new iPhone. Also, we’ll discuss the rate cut and the situation surrounding big tech firms and talk about commodities as they’re likely to go up in the current scenario.

📊 Stock analysis: Is Apple a buy?

Apple is one of the biggest companies out there but it has been under pressure for a while. Some analysts believe the stock may fall further, and some think the new iPhone will help it reach new highs. So, is it time to buy this stock again? Let's find out:

The current situation:

What experts say: The average price target for Apple is 245.06. The highest analyst price target is $290, the lowest forecast is $180.

It has just announced new products, and they’re in demand

And finally, people are loving what Apple has to offer. We know that the last iPhone did not create much noise but people are calling the latest iPhone a hit already. Plus, Apple has done wonders with other devices as well, including Apple watches that now have more health features.

In fact, Apple has reportedly instructed at least two suppliers to ramp up production of the entry-level iPhone 17 by a minimum of 30%, following strong pre-order numbers over the weekend.

This indicates the company is going to do good numbers, which means more profitable quarters.

The cheaper iPhone may be a game changer

This year's flagship may well be Apple's slimmest iPhone yet: the iPhone Air, measuring just 5.6 millimeters thick and weighing around 165 grams. Positioned between the standard and Pro Max models, it offers a fresh, lightweight feel that could entice users craving a slim profile paired with a spacious screen—a segment Apple hasn't targeted aggressively since phasing out the mini and Plus variants. Initial reviews praise its luxurious build quality and featherlight form as standout features.

That said, the Air's appeal remains unproven against the lineup's core models; if it carves out only a niche following, the overall sales mix boost might be limited. More optimistically, its unique aesthetics could sway undecided buyers, driving incremental upgrades throughout the year.

In the June quarter, total revenue grew 10%, earnings per share rose 12%, services hit an all-time high, and the active device base reached a new peak. Should the iPhone 17 family maintain its early buzz and the Air modestly expand the upgrade base, these factors—amplified by Apple's typical holiday surge—could propel revenue and earnings to double-digit gains. That trajectory would reinforce the company's current valuation.

Looking ahead, investors should monitor two critical signals over the next two quarters: executive insights on iPhone demand (especially the Air) and sustained growth in the high-single to low-double-digit range. Positive readouts here could herald fiscal 2026 as a banner iPhone year—and a powerful stock driver.

Even history says so

Apple's stock valuation typically surges ahead of major product launches, driven by a rush of investors and hedge fund managers snapping up shares. This influx of buying pressure pushes the stock price higher, boosting the company's overall market value.

We have seen the same this year as well and with the company getting some upgrades in the last few weeks, we may see even better numbers.

Historically, Apple's stock has shown a checkered response to iPhone unveilings over the years. It often climbs in the buildup to a release as anticipation builds, only to lag the broader market or dip slightly on announcement day. This "buy the rumor, sell the news" dynamic stems from investors baking in high expectations beforehand—leaving little upside for even solid reveals.