Good morning investors! Apple lifted the market yesterday as analysts warn Bitcoin enters a $105K-$115K 'danger zone' with potential pullbacks, despite recent highs.
Fun fact: The New York Stock Exchange was founded under a buttonwood tree in 1792. Reply with your favorite market trivia!
Today we cover:
More tariffs?
Apple goes American
Big earnings
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📊 Economy and News
Trump introduces new tariffs
Trump announced plans to impose a 100% tariff on imported semiconductors and chips, exempting companies manufacturing in the U.S., such as Apple, which has committed to a $100 billion investment in U.S. manufacturing.
This tariff, aimed at boosting domestic production, was signaled to potentially start as early as the following week.
Additionally, Trump raised tariffs on Indian goods to 50%, effective in 21 days, citing India’s purchase of Russian oil as fueling Russia’s war efforts.
This follows a prior 25% tariff, impacting sectors like gems, jewelry, apparel, textiles, and chemicals, which account for about 20% of India’s exports to the U.S. (2% of its GDP). However, semiconductors, pharmaceuticals, and electronics are exempt from these reciprocal tariffs, shielding companies like Apple with manufacturing in India.
Economists suggest the economic impact on India may be limited due to its diversified trade, though currency volatility and weaker INR could affect investor confidence.
Global hits:
Euro zone retail sales grow quicker than thought after revisions.
Toronto home sales post biggest increase in nine months in July.
UBS revised BoJ forecast, now expects 25 basis point rate hikes in December 2025 and June 2026 as the country’s real wage falls for sixth straight month in June. Similarly, India’s central bank holds rates amid U.S. trade policy uncertainty.
Good news: Rents are dropping to negative YoY growth per Cleveland Fed data. This could ease inflation pressures in housing, a key CPI component. Analysts note potential revisions but real-time gauges confirm the trend.

The national median rent now stands at $1,402.
Apple goes American: Apple is investing $100 billion to bolster U.S. chip and glass production, expanding its domestic supply chain with partners like Corning, Coherent, and Broadcom.
Apple’s $100 billion investment aims to strengthen its U.S. supply chain, producing over 19 billion chips across 24 factories in 12 states by 2025, and expanding partnerships, such as with Corning for iPhone and Apple Watch glass from Kentucky.
CEO Tim Cook, speaking alongside Trump in the Oval Office, acknowledged the president’s support, despite Apple facing $1.1 billion in tariff-related costs this quarter. The move aligns with Trump’s push for domestic tech manufacturing, though experts highlight challenges like higher labor costs and a less skilled U.S. workforce compared to Asia.
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📈 Stocks
S&P 500 6,345.06 (+0.73%)
DJIA 44,193.12 (+0.18%)
NASDAQ 21,169.42 (+1.21%)
BRENT CRUDE 66.89 (-1.11%)
* Prices as of Aug 7th, 12:20 AM UTC
More big earnings
e.l.f. Beauty's fiscal Q1 profits dropped 30% to $33.3 million from $47.6 million a year ago, impacted by new China tariffs, as 75% of its products are sourced from China. Despite this, the company beat Wall Street expectations with adjusted earnings of 89 cents per share (vs. 84 cents expected) and revenue of $354 million (vs. $350 million expected), up 9% from $324 million last year. Sales growth slowed to single digits for the second consecutive quarter. E.l.f. raised prices by $1 to offset tariffs and is diversifying its supply chain. The company issued guidance for the first half of the fiscal year, projecting sales growth above 9% and EBITDA margins of 20%. Yet, it fell 12%.
DoorDash reported strong second-quarter results, surpassing analyst expectations with earnings of 65 cents per share against 44 cents anticipated and revenue of $3.28 billion, exceeding the $3.16 billion forecast. This marks a 25% revenue increase from $2.63 billion a year ago, with net income of $285 million compared to a $157 million loss in the prior year. Total orders grew 20% to 761 million, and gross order value rose 23% to $24.2 billion. For the third quarter, DoorDash projects marketplace gross order value of $24.2-$24.7 billion and adjusted earnings of $680-$780 million, while continuing investments in new categories and international markets.
Airbnb's Q2 results exceeded expectations, with earnings of $1.03 per share (vs. 93 cents expected) and revenue of $3.1 billion (vs. $3.04 billion expected), up 13% from $2.75 billion last year. Net income rose to $642 million from $555 million. Nights and stays booked increased 7% to 134.4 million, and gross booking value reached $23.5 billion. For Q3, Airbnb forecasts revenue of $4.02-$4.1 billion. The company authorized a $6 billion share repurchase program, having repurchased $1 billion in Q2.
Match Group’s stock rose over 10% after issuing strong revenue guidance of $910M-$920M for the current quarter, surpassing analysts’ $890M estimate. New CEO Spencer Rascoff, appointed in February, emphasized a startup-like approach, focusing on AI-powered tools and features like Tinder’s double-date option, with 90% of users under 30. The company is targeting Gen Z with college-focused features and plans to invest $50M in product development.
Uber reported a revenue increase of 18% from a year earlier, topping analyst estimates. The ride-hailing company said it’s authorized a $20 billion share buyback. Revenue increased 18% from $10.7 billion a year earlier. Uber’s “monthly active platform consumers” increased 15% to 180 million in the second quarter. The company said users booked around 3.3 billion trips during the period, up 18% from a year earlier. In some international markets, Uber Eats’ food delivery service is more popular than ride hailing, and the company is working to increase “cross-platform activity” to drive sales growth. Also, AI is now a major focus for Uber.
McDonald’s reported quarterly earnings and revenue that topped analysts’ expectations. The fast-food giant also reported same-store sales increased 3.8%, the chain’s biggest jump in nearly two years. Despite the improved performance, CEO Chris Kempczinski said the company was still concerned about the health of the low-income consumer.
Honda said that its operating profit in the June quarter fell about 50% year over year due to U.S. auto tariffs and a stronger yen. However, Japan’s second-biggest carmaker said that the full year impact of the auto tariffs would be smaller than previously expected.
Shocking: Claire’s, a mall staple for tweens, files for bankruptcy — again.
Firefly Aerospace prices shares at $45, above the expected range
Amazon’s Zoox robotaxi unit clears regulatory hurdle, safety probe.
Exciting: OpenAI eyes $500 billion valuation in potential employee share sale. Also, Musk says xAI will open source Grok 2 chatbot. Elsewhere, Shanghai stocks close at highest since late 2021 on hopes for Sino-US trade deal. Lastly, Tesla is training an upgraded Full Self-Driving model which could be released next month.
💵 Personal Finance
Being a good investor
Investing wisely can build long-term wealth, but it starts with education and discipline. Focus on diversified portfolios to weather market volatility like current tariff uncertainties. Regularly review your strategy to align with goals.
Beginner Tip: Start investing with index funds like S&P 500 ETFs, contributing $100 monthly via apps like Vanguard.
Advanced Tip: Employ dollar-cost averaging in volatile assets like crypto to reduce timing risks.
Tool/Resource: Use platforms like Robinhood for commission-free trades and educational resources on stocks and options.
Mini Case Study: Mike grew his portfolio by 25% in two years by consistently investing in diversified ETFs during dips.
Stay informed on trends like AI-driven investments for better decisions. Remember, patience beats chasing hot tips.
💰 Be a Better Investor
“It's not how much money you make, but how much you keep, that matters.”
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👩🏽⚖️ Legal Stuff
Nothing in this newsletter is financial advice. Always do your own research and think for yourself.
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